Last but not least - and this really a key advantage of the NEOTION development strategy that shall enable the company to meet instant demand for its MPEG-4-AVC powered products - we go straight to a silicon optimized design. This ASIC, which is indeed rather complex, shall integrate a patented architecture. As of today, alternative solutions are usually based on software running on fairly large DSP, which, despite the fact that they are indeed far more simple to develop than pure hardware implementations, are indeed incredibly expensive when compared to an ASIC, and therefore not tailored for massive consumer deployments.
The NEOTION silicon shall also, as it takes into account that MPEG-2 broadcasting will last for many years, benefit from its break-through and patented concepts to ideally tackle rather large booming Markets such as PVR (Personal Video Recorders), up to the wireless distribution of contents within the domestic household’s configurations. |